Key ask

Build a pricing architecture from the bottom up: ground the credit unit in actual cost mechanics, calibrate consumption envelopes against real usage distributions, and translate the result into a modular GTM package set that customers would buy.

Approach

Working alongside Paid, the monetization platform for agentic software, MV delivered three layers of work: (i) cost mechanics – regression analysis of cost-to-signal correlation for each service to find the right mechanics to set-up the credit infrastructure that both delivered value and managed costs; (ii) credits — translation of cost into a five-service credit-multiplier scale aligned with the services provided iii) Based on usage, design credit grants for each client to ensure the majority of cases credit allocation was sufficient for at least 70% of customers; (iv) GTM pricing – evaluation of three packaging architectures (Good/Better/Best, Platform + Add-ons, Two Packages + Add-on) against five commercial criteria to derive preferred model as well as benchmarking of competitors to set-up go-to-market pricing.

Key results

A two-package architecture + 1 add-on, priced across five client tiers ($79–$149/month/client). Moved from margin at risk due to over-usage to a safe margin %, orchestrated by the credit based pricing model designed by MV in collaboration with Paid.