Case studyDeveloping a commercial and pricing model to enable this leading audio tour app to sell its audio tours as a platform to leading OTAs
A leading European audio tour app needed to develop a go-to-market strategy and associated commercial and pricing model to support its B2B sales with OTAs and Venue operators for its audit tours business
Key askDesign a commercial and associated pricing model to enable Clio Muse to sell audio tours as a platform and service to global OTAs, Tour Operators and tourist venues.
ApproachWorking alongside Clio, MV conducted in-person workshops to define a new way of defining the value proposition of Clio Muse to B2B clients, a differentiated Good/Better/Best offering to demonstrate value and drive trade-offs and an associated pricing model that incentivized partnership and long-term growth.
Key resultsSuccessful launch of the commercial model enabled Clio to close one of its biggest partnerships and drive double digit growth, while enabling the company to open-up to other travel agencies that wanted to get its platform as a service offering.
“Monetize Value defined a fully customised go-to-market strategy that enabled us to show our value to our Partners and drive double digit growth in our B2B sales through a value-driven and evidence based pricing model”
— Yannis Nikolopoulos, CEO